At a global level, the lines between what is sport and what is entertainment, continue to blur as participants or fans constantly seek more value for the investment of their time, money or data. Its the total experience that counts. Matt Connell of MKTG and the Forum will look to understand what these trends mean for the business of Golf in Australia.
Topgolf is the biggest story in global golf of the last few years: not just a series of enormous venues, but a global sports and entertainment community. And now it's here - Topgolf Gold Coast opened in June and is already making its mark. As Chief Executive Officer of Topgolf Australia, Kirk Edwards is responsible for bringing the Topgolf brand to Australia, in partnership with entertainment giant Village Roadshow. Hear about Topgolf’s first foray in Australia, on the Gold Coast, and find out what drives Topgolf in its ongoing mission to create unforgettable shared experiences.
It is no secret that technology is progressing faster than the industry can keep up. Just as everyone has gotten on board with the digitalisation of the golf industry, new and emerging technologies are changing the way regular golf clubs conduct business. Nick Thornton will give a detailed overview on cloud technologies, machine learning, AI, real-time & predictive analytics.
Louise Eyres is the Australian Sports Commission’s first Chief Marketing Officer. She heads up the ASC’s new marketing, customer insights and analytics division. The new role and decision to unite marketing, customer experience and insight recognises the important contribution marketing plays in leading industry wide change across sport and physical activity in Australia. We’ll learn how marketing can both influence and inspire stronger community connections with sport, and drive greater participation.
Let’s hear from Danny Bowerin and Chyloe Kurdas from Golf Australia regarding its new strategic priorities. Then, from a marketing perspective, what they’ve achieved across their national programs and initiatives; how clubs and facilities can benefit from these campaigns; how Golf Australia can help clubs and facilities offer the right ‘products’ and customer experiences; and the value that Golf Australia will deliver to clubs and facilities in the future.
In a time of development and globalisation of the PGA TOUR, the eyes of the golf industry and fans around the world will be on Melbourne and Victoria as the city plays host to two of the PGA TOUR’s most important events - the World Cup of Golf in November this year and the Presidents Cup in December 2019. Matt Kamienski will discuss recent developments of the PGA TOUR’s marketing and strategic direction as well as the legacy and opportunity of the World Cup of Golf 2018 and Presidents Cup 2019 for the Australian Golf Industry.
Gender is not a woman's issue - it's a clever business leader's commercial advantage. With the global female consumer economy valued at $28T, women have the potential to increase your business and bottom-line, yet they continue to be the golfing industry’s largest untapped market.
Hear directly from the gender intelligence expert and business leader Bec Brideson on the rise of the modern female player and the incredible numbers and international case studies behind this enormous growth opportunity. You’ll hear the surprising facts about why gender difference matters and how you can leverage these differences for quick and clever commercial gains. Bec will open your eyes and inspire action with her strategic process to reach, connect and get on the front foot with the world’s fastest growing economy – women.
Margot Harley is all about the fans: fan engagement drives sports success, and every golf facility has its fans. Whether weekly regulars or once-a-year visitors, you need to engage with the golfer, understand their passions, encourage them to share the love with friends, and of course get them coming back for more. With extensive sports experience across multiple NRL Clubs and the Australian Rugby Union, Margot will share how the NRL engages with its audience through its digital platforms.
Golf is the greatest game on earth, yet in many countries around the world participation is declining and golf clubs are facing challenging times. Why can’t people see the value that golf and golf facilities can offer and what is holding them back from enjoying the benefits of this great game? In this presentation John King of Golf Marketing University shows you how you can Unlock The Hidden Value of Your Golf Facility.