John King

We know that golf is the greatest game on earth, yet in many countries around the world golf participation is declining, and many golf facilities are facing challenging times. John King is the Co-Founder of Golf Marketing University, a dedicated marketing training platform for commercial golf clubs and facilities.


Humans move in packs, from lycra-wearing road warriors, to the regular playing group, to sports fanatics. Understanding your tribe is critical to success in creating passionate, engaged customers. Backed by research and the EGCOA's game-changing model of Vision 2020, Lodewijk always offers a positive customer-focused approach to improving golf business outcomes.


Gender is not a woman's issue - it's a clever business leader's commercial advantage. With the global female consumer economy valued at $28T, women have the potential to increase your golf business and bottom-line, yet they continue to be the golfing industry's largest untapped market.


CLUB CAR is Golf Business Forum 2018's Gold Sponsor. Kevin Gates joined Club Car as a Regional Sales Manager in 1998 and in 2011, he was made a Vice President.


Ian James has spent 25+ years working in, and for, the largest retailers around the world, including in Australia, as a professional, an executive and as a consultant. His work has led him to working on programs to influence consumer behaviour and purchasing patterns, and then on to the best ways to create brand loyalty within communities.


At a global level, the lines between what is sport and what is entertainment, continue to blur as participants or fans constantly seek more value for the investment of their time, money or data. It's the total experience that counts. MKTG is a global lifestyle marketing agency.


Topgolf is the biggest story in global golf of the last few years: not just a series of enormous venues, but a global sports and entertainment community. And now it's here - Topgolf Gold Coast opened in June and is already making its mark. Kirk Edwards is Chief Executive Officer of Village Entertainment and Topgolf Australia.


Francis Loughran is considered a futurist when it comes to what people will be eating and drinking and how they will be spending their leisure time in 2020 and beyond. Francis is the Founder & Managing Director of Future Food.


Chyloe Kurdas is the first National Female Participation Manager at Golf Australia.

Danny Bowerin is a senior sports industry professional and experienced marketer with a passion for maximising the health, social, community and economic benefits of sport.


Lyndsay Sharp has more than 30 years' experience in journalism, marketing and public relations. Her passion for regional food, wine, hospitality and brand innovation, is infectious. As co-owner (with husband David) of Jack Rabbit Vineyard, Leura Park Estate Vineyard and Flying Brick Cider Co, she drives all things sales, marketing and venue 'experience' at three of the most exciting 'products' on the spectacular Bellarine Peninsula, in regional Victoria.


M-POWER MSL is Golf Business Forum 2018's PLATINUM PARTNER. For over 30 years of they've been helping the golf industry develop loyal golfing communities. Nick Thornton is the GM of MPower Golf, managing MPower MSL's global golf markets.