Hear from Bec:
Principal, Bec Brideson Consulting
& Founder, Venus Comms
Award-winning marketing leader and gender intelligence expert Bec Brideson wants to teach business how to better serve the world’s fastest growing market - female consumers.
Bec opened Australia's first female-focused ad agency Venus Comms in 2004 and expanded with the Bec Brideson – Gender Intelligence consultancy in late 2015. High in demand, Bec Brideson helps businesses across every category including AGL, Hyundai, AFL and many others on increasing their female market share. Bec is most noted for leading the creative work for AFLW’s campaign ‘I’d like to see that’. Bec continues to speak globally on the simple steps it takes to embed a female lens within your business to increase bottom-lines, create better customer experiences and evolve better business practices.
Last year, Bec debuted her better business book Blind Spots in which she shares her disruptive methodology on how we can all tap into the new $28T female economy and get on the front foot with the highly influential and economically disruptive modern woman.