Zach Shor

COO, TopGolf International

As Chief Operating Officer of Topgolf International, Zach Shor is responsible for helping localise the Topgolf brand all over the world. He manages the day to day operations of the Topgolf International team, while searching for international partners to help establish Topgolf venues in new countries. He is focused on fostering an international Guest experience that is authentic both to Topgolf and local culture.  

Previously, Zach served as Topgolf Vice President of Real Estate Development, overseeing all aspects of site selection, including the negotiation, entitlement and development processes. He has helped secure dozens of Topgolf locations since joining Topgolf in July 2011. In 2017, Zach was recognized by Chain Store Age as one of 10 under 40 in real estate to watch.

In a previous life, Zach taught kindergarten at a small private school in Manhattan. He taught for a year, then decided it was time to come home and move to Dallas for Topgolf in 2011. He obtained his Bachelor of Arts in English from New York University, and he received his MBA in real estate and finance from Southern Methodist University.

Due to his frequent travels, Zach’s primary hobbies include sleeping in his own bed and cooking at home. He’s also a live music junkie and tries to go to shows as often as he can. Ironically, he’s a horrendous golfer, but he’s pretty much made peace with that.


Bec Brideson

CEO, Bec Brideson Gender Intelligence Agency

Bec Brideson is opening the business world’s eyes, ears and minds to the commercial possibilities of gender.

A pioneer for the rising $28T female consumer, Bec helps forward-thinking businesses develop strategies and solutions to capture a greater share of the world’s fastest growing economic market.
Bec is also set on disrupting how business views innovation by creating greater awareness and education around gender intelligence. With over twenty years as a communications specialist, Bec has acquired considerable recognition for her creative work and has won numerous accolades at the Clios, London International and New York Festivals. Bec led the successful launch of Virgin Airlines into Australia and the AFL Women’s league in early 2017. A singular leader and visionary, Bec was one of only 3% of females to have risen to the title of Creative Director before starting Australia’s first female-focused creative agency Venus Comms in 2004.
As an influential speaker, facilitator, mentor and coach, Bec uncovers the numerous overlooked commercial opportunities within an organisation revolving around gender and teaches businesses how to transform this into 30% YOY business growth. Her ability to create clarity and focus around a topic that is often misunderstood makes her a much sought-after and in-demand business consultant and adviser. Bec speaks frequently at conferences and events throughout the world including Cannes Lions, Ad:Tech, Mumbrella 360, Indie Summit, Marketing to Mums, The 3% Conference and Pause Fest to name a few. This year Bec was honoured as one of only ten global jurors on the Glass Lions panel at the Cannes Lion festival.
Bec is married to an ad-man and has two young daughters. Her first book ‘Blind Spots: How to uncover and attract the fastest emerging economy’ was released in September 2017 with Wiley.


Ian James

CEO, retailtribe

Ian has spent 25+ years working in, and for, the largest retailers around the world, including in Australia, as a professional, an executive and as a consultant. His areas of specialty have included business strategy, supply chain reorganisation, retail marketing and demand creation.

His work has led him to working on programs to influence consumer behaviour and purchasing patterns, and then on to the best ways to create brand loyalty within communities.

Ten years ago, a friend in the golf industry asked for some assistance at their golf club. Now, Ian is CEO of RetailTribe - a company dedicated to helping create increased participation and revenues in the golf industry. The company has a simple philosophy for growth: focus on the consumer and what they value; and leverage the PGA Professional to help to unlock that value.   

RetailTribe works with hundreds of golf clubs, coaching academies, and PGA Professionals across the English-speaking world, as well as ownership groups, city boards and councils, PGAs and Golf Associations.

Ian’s home is just outside Cape Town in South Africa, but he spends a large part of the year travelling, running ‘revenue workshops’ for PGA Professionals and golf club management, and presenting to industry leaders on the critical importance of consumer engagement. He is married with two grown children and now two grand-children.     


lyndsay sharp

Co-owner, curlewis golf club

With more than 30 years’ experience in journalism, marketing and public relations, Lyndsay Sharp’s passion for regional food, wine, hospitality and in particular, brand innovation, is infectious.  As co-owner (with husband David) of Jack Rabbit Vineyard, Leura Park Estate Vineyard and Flying Brick Cider Co, she drives all things sales, marketing and venue ‘experience’ at three of the most exciting ‘products’ on the spectacular Bellarine Peninsula. Since July 2015, this passion has also embraced Curlewis Golf Club when the Sharps assumed ownership following a majority member vote. 

Known for her throwaway line of finding golf “boring and irritating”, the emergence of Curlewis as the fastest growing golf club in Australia comes as no surprise. One of her first marketing drives cheekily stated ‘No Doilies. No Stuff.’ to reinforce the concept that this was a regional club on the move.  Underpinning all things Curlewis is the tag line ‘Hip, Green Fun’

Innovation, invigoration and contemporary thinking towards a game steeped in tradition is at the forefront of all initiatives and community engagement activated by the Curlewis team. Lyndsay will share these initiatives with you as well as providing an insight into pipeline activations planned for Curlewis. 


kate williams

Ceo, adelaide shores

Kate has enjoyed an extensive career spanning over 17 years within government, community, tourism, recreation, sport, hospitality and the wine industry.

As the Chief Executive Officer at West Beach Trust trading as Adelaide Shores (South Australian Government), Kate is responsible for the strategic oversight of the business and effective commercial and community operations, development, management and administration of all human and physical resources.

Prior to Kate’s appointment as Chief Executive Officer, she was the Commercial Business Manager for Adelaide Shores and had responsibility for all commercial operations within the precinct.

Before joining Adelaide Shores, Kate consulted part-time for two years to spend time with her family. Prior to relocating back to Adelaide in 2007, she was employed as Chief Executive Officer of Tower Estate Pty Ltd in New South Wales, a position held for three years.

As a Director of BIG4 Holdings Pty Ltd National Board, Kate is also responsible for the evaluation, monitoring and approval of the groups strategic plans, and financial budgets.



international keynote & bestselling author

Chris Helder is a business communication genius and master storyteller whose presentations have radically transformed how thousands of people worldwide communicate with clients, customers, colleagues, staff and teams. He has been a professional speaker for 16 years and has done over 2,000 presentations around the world.

He is the author of two bestselling books “The Ultimate Book of Influence” which has been published in five languages and his latest release, “Useful Belief”, which is one of the highest selling Australian business books of all time.

His global client list includes: Citibank, Merrill Lynch, Glaxo Smith Kline, Toyota, Mercedes Benz, Fuji Xerox, Levi’s, and IBM. Chris speaks at conferences in the areas of communication, influence, human potential, leadership and mastering the face-to-face customer experience.