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Sports & entertainment with Matt Connell (MKTG)

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Sport. Entertainment. Which best describes golf? Well…it’s both. Golf is truly part of the sports and entertainment landscape. A landscape that is rapidly evolving and fiercely competitive. MKTG is a global marketing agency that has its finger on the pulse of the trends affecting sports and entertainment right now. Matt Connell will share MKTG’s insights on the latest trends and the opportunities they present for golf.