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The Experience Economy - A Global Perspective

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At a global level, the lines between what is sport and what is entertainment, continue to blur as participants or fans constantly seek more value for the investment of their time, money or data. Its the total experience that counts. Matt Connell of MKTG and the Forum will look to understand what these trends mean for the business of Golf in Australia.   

Later Event: July 30
The Topgolf story