This is a tale of how two ownership groups (one in the UK, one in the US) with identical, small, but significant, changes in their customer management and marketing approach, have produced spectacular increases in member rounds, spend per member, membership retention, visitor rounds, and retail and coaching revenue. No capital expenditure. No increase in operating costs. A massive rising tide that has lifted all boats.
Ian James’ dedication to the task of helping create increased participation and revenues in the golf industry has seen him speak throughout the world. The idea is simple: focus on the consumer and what they value; and leverage the PGA Professional to help to unlock that value. Easy right? Ian will share the numbers behind the idea, the success stories, and the steps you should take in your business to get started. Don’t miss this session with Ian’s passion sure to get you inspired and motivated to make some changes to your shop today.