Ian James’ dedication to the task of helping create increased participation and revenues in the golf industry has seen him speak throughout the world. The idea is simple: focus on the consumer and what they value; and leverage the PGA Professional to help to unlock that value. Easy right? Ian will share the numbers behind the idea, the success stories, and the steps you should take in your business to get started. Don’t miss this session with Ian’s passion sure to get you inspired and motivated to make some changes to your shop today.