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The female economy and how to make it work for you, Bec Brideson (Venus Comms)

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With the female global consumer economy valued at $28 trillion, women are more than capable of transforming your bottom line but they continue to be business’ biggest blind spot. And golf is no different. Hear from Bec Brideson on the history and numbers behind this enormous opportunity, and understand just why the differences between the genders should matter to your business. Bec will challenge and inspire with her exploration of the numbers and the development of five practical steps to help you identify your own business opportunity with women.

Earlier Event: July 30
Showcase: Adelaide Shores
Later Event: July 30
Silver Sponsor presentation (Toro)