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The female economy and how to make it work for you, Bec Brideson (Venus Comms)

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Gender is not a woman's issue - it's a clever business leader's commercial advantage. With the global female consumer economy valued at $28T, women have the potential to increase your business and bottom-line, yet they continue to be the golfing industry’s largest untapped market.

Hear directly from the gender intelligence expert and business leader Bec Brideson on the rise of the modern female player and the incredible numbers and international case studies behind this enormous growth opportunity. You’ll hear the surprising facts about why gender difference matters and how you can leverage these differences for quick and clever commercial gains. Bec will open your eyes and inspire action with her strategic process to reach, connect and get on the front foot with the world’s fastest growing economy – women.