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Marketing & Sport, Louise Eyres (Australian Sports Commission)

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Louise Eyres is the Australian Sports Commission’s first Chief Marketing Officer. She heads up the ASC’s new marketing, customer insights and analytics division. The new role and decision to unite marketing, customer experience and insight recognises the important contribution marketing plays in leading industry wide change across sport and physical activity in Australia. We’ll learn how marketing can both influence and inspire stronger community connections with sport, and drive greater participation.