Drawing on the deep pool of resources underpinning Golf Marketing University, John King will outline the key tools you should be wielding as you market to golfers and customers across your business, as well as share great examples of innovative marketing programs that have shifted the dial at golf facilities in the UK and Europe. Ever wondered where to begin when designing that new member plan, or green fee deal? John’s customer-first approach will give you the answers you need to drive more sales in 2018 and beyond.
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Earlier Event: July 30Fan engagement and digital technologies, Margot Harley (Harley Consulting)
Later Event: July 30Player insights from Europe with Lodewijk Klootwijk