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PGA TOUR Growth and Strategy – Melbourne and beyond

In a time of development and globalisation of the PGA TOUR, the eyes of the golf industry and fans around the world will be on Melbourne and Victoria as the city plays host to two of the PGA TOUR’s most important events - the World Cup of Golf in November this year and the Presidents Cup in December 2019. Matt Kamienski will discuss recent developments of the PGA TOUR’s marketing and strategic direction as well as the legacy and opportunity of the World Cup of Golf 2018 and Presidents Cup 2019 for the Australian Golf Industry.