Something for everyone at the PGA Expo

We were fortunate to join the PGA of Australia at the inaugural PGA Expo this week, and enjoyed an interesting couple of days.

Fans of golf gear were more than looked after at the Expo, and speakers presented on a range of topics from the intricacies of a swing plane to mastery of golf retail management. Some consistent themes came though across topics, with customer engagement and a customer-first approach being a big focus.

What does this mean? Well, Ian James from RetailTribe captured it well with his analysis of how to sell a driver. Too often we focus on selling the driver itself: the technology, the brand or the price. The benefits might be extensive, but what if the customer isn’t looking for a driver, even if they ask for one?

Huh? 

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Chat with Erich Weber of Moore Park Golf

Moore Park Golf have been quick off the mark in recognising that driving ranges have the potential to drive more participation and play as attractions in their own right. They are a leader in the emerging trend for driving ranges to move beyond the idea of a range just being for tuition and warm up. Andrew caught up with Erich Weber at Moore Park Golf just before the completion of recent works and had a chat about what lead to the project and how it is being received.

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A new way forward for Wembley Golf Course

We recently caught up with Matt Day, General Manager at Wembley Golf Course in Perth WA.  The Town of Cambridge, the owners of Wembley, invested in a significant improvement program with major capital expenditures not seen at any other council owned facility in Australia - $30 million over 14 years! Matt oversaw the works from start to finish and was kind enough to share details of the project with our Golf Business Forum audience in 2016. We caught up with him recently to ask him a few questions about how it is all going since the launch of Stage 3 of the project late last year.

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